Main Street Financial - Your path to financial security begins on Main Street.

The Main Street Philosophy

The Value of Main Street

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The Main Street Philosophy


Located in Mount Kisco, NY, we happen to be on Main Street but our firm name 
does not come from our location alone.  It comes from our values, who we serve 
and how we operate.   

During the latest market meltdown, we heard a lot about Main Street vs. Wall 
Street.   Our clients know the difference.  They have come through this crisis 
with little or no loss in their portfolios.  We are not permitted to post 
testimonials but several of our clients would be happy to serve as references.   
In fact, most of our new clients come to us through referrals.   				

We place a high value on the relationships we have with our clients and
we get tremendous satisfaction from helping people simplify and understand
their financial matters.  We help our clients clarify their goals then implement 
investment plans needed to achieve them.  

Unlike the familiar Wall Street approach, we avoid complicated investment
schemes, hot issues and other "get rich quick" deals designed to generate 
commissions.  By avoiding these types of investments, we eliminate conflicts 
of interest.  As a fee-only advisor, Main Street Financial does accept commissions 
or referral fees.  We have a fiduciary duty to our clients and we give them 
our total allegiance. 

Our objective, disciplined approach, our "Main Street" values and our
dedication to our clients are what set us apart.   We place our clients'
needs ahead of our own compensation and enjoy win-win relationships
with our clients.   

Our approach to investments


We follow a disciplined, quantitative approach to designing your portfolio.  
First, through meetings and discussions, we assess your attitude toward risk
and volatility.  We get an understanding of your "investment personality"
and your investment goals. Then we perform the research and analysis
necessary to design a portfolio that suits you. 

We meet with you regularly to review the performance of your investments
and to discuss any changes in your plans.   

Our general investment approach is based on a long-term outlook but we do not 
blindly follow a "buy and hold" mantra.  We pay attention to market cycles and we 
adjust your allocations accordingly.  We include value, growth, and income 
oriented investments, and diversify among large and small cap stocks, bonds, 
and foreign securities. This is done mainly with no-load mutual funds but may 
include individual stocks and bonds, in accounts at a high quality discount 
brokerage firm.  

We only accept those clients whose investment personality and objectives
are consistent with the Main Street Financial approach.  We resist following
the herd and we do not believe in aggressive risk taking.  This approach has 
served our clients well in recent years.   Feel free to ask us for a list of clients 
who would be willing to share their experiences with our firm.
 
						
Softhands Consulting, LLC
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